Ciao, my fabulous friends! 💕 If you know me, you know I’m a sucker for two things: a great story and a beautiful setting. When I watched House of Gucci, I couldn’t take my eyes off the screen, not just because of Lady Gaga’s powerhouse performance, but because of the jaw-dropping Italian locations. This movie isn’t just about the rise and fall of the Gucci fashion dynasty, it’s a travel dream come true. Milan’s elegance, Rome’s timeless charm… it’s all there, wrapped up in couture, family drama, and a touch of scandal. And on my travels through Italy, I made sure to walk in the footsteps of Patrizia and Maurizio, soaking up every bit of that cinematic magic.
Here’s your complete guide to the Milan and Rome filming locations of House of Gucci, with extra tips so you can plan your own stylish adventure.
Milan Filming Locations
Villa Necchi Campiglio – The Gucci Family Home
A 1930s architectural gem in the heart of Milan, Villa Necchi Campiglio blends rationalist design with art deco elegance. Surrounded by lush gardens and even a swimming pool (quite rare for its time!), it served in the film as the Gucci family’s luxurious residence. Inside, you’ll find original furnishings, fine art collections, and an air of understated sophistication, exactly the kind of setting you’d imagine for fashion royalty.
Why Visit? It’s a rare peek into upper-class Milanese life between the wars. You’ll feel like you’ve stepped into a time capsule.
Bubbly Tip: Buy your ticket in advance and visit on a weekday morning for a quieter, more intimate experience, and don’t skip the garden café for a chic espresso moment.
Palazzo Bagatti Valsecchi – Aristocratic Milan
This neo-Renaissance mansion is dripping with history. Built in the late 19th century by two brothers with a passion for Renaissance art and architecture, Palazzo Bagatti Valsecchi now serves as a museum filled with antique furniture, armor, and fine art. In House of Gucci, it’s the backdrop for scenes that exude old-world wealth and class.
Why Visit? Beyond its film fame, it’s one of Milan’s most beautifully preserved historic homes, and the craftsmanship is jaw-dropping.
Bubbly Tip: After your visit, wander into the nearby Via Gesù for boutique shopping and hidden cafés. It’s pure Milanese magic.
Galleria Vittorio Emanuele II – A Romantic Stroll
The heart of Milan’s shopping scene and one of the world’s oldest shopping arcades, the Galleria Vittorio Emanuele II is where the movie captures moments of romance and grandeur. Under its soaring glass dome, high fashion meets high history, the mosaic floor even features the famous Turin bull (legend says spinning on its heel brings good luck!).
Why Visit? It’s an architectural marvel, a shopping paradise, and a cultural icon, all in one place.
Bubbly Tip: For a Gucci-themed stop, visit the Gucci store inside. Even if you don’t buy, the visual feast is worth the stroll.
Piazza della Scala – Timeless Milanese Charm
Directly in front of the world-renowned Teatro alla Scala, this square is where art, culture, and history intersect. While many think the opera house itself was the filming spot, the movie actually highlights Piazza della Scala, using its grand facades as an atmospheric city backdrop.
Why Visit? It’s one of the best people-watching spots in Milan and a gateway to some of the city’s most beautiful streets.
Bubbly Tip: Stand by the statue of Leonardo da Vinci in the center of the square, it’s a prime photo op with Milan’s cultural soul behind you.
Piazza del Duomo & the Duomo di Milano – A Love Story in the Heart of the City
Nothing says Milan quite like its iconic cathedral and the lively square that surrounds it. In House of Gucci, these locations frame key moments of Patrizia and Maurizio’s courtship, perfectly capturing the romance and grandeur of the city. With its soaring spires and intricate marble façade, the Duomo di Milano provides an unforgettable cinematic backdrop, while the bustling Piazza del Duomo outside reflects the energy of Milan itself.
Why Visit? The Duomo is the very soul of Milan, a place where history, art, and everyday life meet. Visiting both the cathedral and the piazza is essential for soaking in the city’s true atmosphere.
Bubbly Tip: Head to the piazza in the early morning before the crowds arrive for stunning photos, then step inside the cathedral to admire its incredible stained-glass windows and marble floors. For another perspective, consider climbing up to the rooftop terrace for panoramic views, it’s an experience like no other (and we’ll have a dedicated post about it soon!).
Rome Filming Locations
Santa Maria in Campitelli – The Wedding Scene
This 17th-century Baroque church is as opulent as it is intimate. In House of Gucci, it hosts the lavish wedding of Patrizia and Maurizio, setting the tone for the extravagance to come. Its ornate altar, Corinthian columns, and glowing marble floors make it a hidden Roman treasure.
Why Visit? Even if you’re not tying the knot, the church’s beauty will leave you speechless.
Bubbly Tip: Visit early in the day to enjoy the quiet atmosphere and take a few moments to wander the charming side streets nearby.
Via dei Condotti & Gucci Store – Luxury in Every Frame
Rome’s most stylish street, Via dei Condotti, is lined with the biggest names in fashion, and naturally, the Gucci store here gets a cameo in the film. It’s the perfect embodiment of the brand’s luxury heritage and its Roman connection.
Why Visit? For luxury shopping (or window shopping!) in a historic setting. Even if you don’t buy, the energy here is pure elegance.
Bubbly Tip: Pair your stroll with a stop at the legendary Antico Caffè Greco, just steps away, for a coffee with centuries of history.
About the Movie House of Gucci
Directed by Ridley Scott, House of Gucci tells the real-life story of Patrizia Reggiani (Lady Gaga) and Maurizio Gucci (Adam Driver), a romance that spiraled into betrayal, family feuds, and eventually murder. The film spans decades of fashion history, from glittering parties in Milan to intimate moments in Rome, using authentic Italian landmarks to set the mood. For us travelers, it’s the perfect excuse to visit some of Italy’s most beautiful spots… and maybe shop for a little Gucci of our own.
Final Thoughts – Living Your Own Gucci Fantasy
Following the House of Gucci filming trail is like weaving your way through Italy’s most glamorous moments. In Milan, you’ll get aristocratic palazzos, architectural wonders, and high-fashion boulevards. In Rome, you’ll find Baroque churches, luxury-lined streets, and piazzas that have witnessed centuries of history.
When I visited these places, I couldn’t help but imagine the click of heels on marble floors, the flash of a couture gown in candlelight, and the subtle scent of espresso in the air. Whether you’re a movie buff, a fashion enthusiast, or a lover of Italian culture, this is more than a trip, it’s an experience you’ll carry with you forever.
So grab your camera, your chicest outfit, and maybe even a silk scarf… and go live your own House of Gucci moment.
xoxo,
Bubbly 💖
