Olá, wanderlusters! 🌍✨ If you’ve ever dreamed of stepping into a real-life Instagram filter, Lisbon’s Pink Street—officially Rua Nova do Carvalho—is your pastel-hued paradise. Nestled in the heart of the Cais do Sodré district, this once-infamous lane has bloomed into a vibrant tapestry of history, art, and charm.
A Blush-Tinted Transformation
Once the epicenter of Lisbon’s red-light district, Rua Nova do Carvalho was known for its sailor bars, cabarets, and risqué reputation. But in 2011, the city began a revitalization project to breathe new life into the area. By 2013, the street was boldly painted pink—earning its nickname, Rua Cor-de-Rosa—and transformed into a buzzing cultural and nightlife hub. Today, the pink paint is slightly faded, but the spirit of reinvention is alive and well. It’s quirky, it’s colorful, and it’s one of the most photographed places in Lisbon.
My Daytime Stroll
I wandered down Pink Street during the day 🌸, and while it’s more famous for its nightlife, I actually loved experiencing it in the calm light of afternoon. With fewer crowds, I had the chance to really soak in the atmosphere, admire the boldness of the pink pavement, and snap some peaceful photos under the whimsical rainbow umbrellas hanging above.

The contrast of soft light, faded pink hues, and the colorful facades of nearby buildings gave it a romantic, slightly nostalgic feel. If you’re someone who enjoys discovering the soul of a place without the rush, daytime is a perfect moment to visit.
Picture-Perfect Moments
If you’re planning to visit and want to get the best photos: 🌈
- Go early or midday for soft light and fewer people.
- Look up! The umbrella installation adds a playful touch to your shots.
- Walk to the bridge above for an overhead view—it’s a totally different vibe from that angle.

Getting There & What’s Nearby
📍 Location: Rua Nova do Carvalho, Cais do Sodré
🚇 Metro: Cais do Sodré Station (Green Line)
🚶♀️ Walk: A quick 10–15 minute walk from Praça do Comércio
🌟 While you’re in the area:
- Time Out Market – A must for foodies!
- Chocolatería San Ginés – The perfect place to unwind after exploring the vibrant surrounding.
- Ribeira das Naus – A beautiful waterfront promenade perfect for a sunny stroll.
- Mercado da Ribeira – A lively traditional market with fresh produce and local flavors.

Final Thoughts
Pink Street is a place of contrasts—a little gritty, a little glamorous, unapologetically bold, and full of personality. It’s where Lisbon’s past and present blur together in a splash of color. I loved wandering through during the day and imagining the stories hidden in the walls of those old taverns and bars.
It’s a great spot for solo travelers, photographers, street art lovers, or anyone looking for a different slice of Lisbon. While it might not be the most traditionally scenic spot in the city, it is one of the most memorable—and isn’t that what travel is all about?
So if you find yourself in Lisbon, let your curiosity guide you here. Whether you come for the nightlife or the photo ops, Pink Street is sure to leave a little color on your heart 💕
xoxo,
Bubbly 💕