Hello, dear readers! 🌸 Florence is a city that constantly enchants with its art, history, and cultural treasures, but today, I want to whisk you away into the aromatic world of Officina Profumo-Farmaceutica di Santa Maria Novella. This historic gem, nestled in the heart of Florence, is far more than just a perfumery – it’s a fragrant voyage through centuries of craftsmanship, tradition, and elegance.
Let’s dive into the story of one of the oldest and most illustrious apothecaries in the world, a place where history and innovation blend seamlessly.
A Legacy Born from the Renaissance
The origins of the Officina Profumo-Farmaceutica di Santa Maria Novella trace back to 1221, when Dominican monks at the adjacent Santa Maria Novella church began cultivating herbs for medicinal purposes. By 1612, their herbal remedies and perfumes had gained such acclaim that the apothecary officially opened its doors to the public under the patronage of the Grand Duke of Tuscany.
This was no ordinary apothecary. Its fame spread across Europe, attracting royal patrons such as Catherine de’ Medici, who commissioned the iconic Acqua della Regina (the Queen’s Water), a perfume still crafted today as a tribute to her.

A Step Inside: The Enchanting Interiors
Visiting the Officina is as much an architectural journey as it is an olfactory one. The historic building exudes Renaissance charm, with spaces that evoke both awe and intimacy:
The Entrance and Corridor
Step into the ornate entrance hall, where soaring arches and frescoes transport you back to the grandeur of Florence’s golden age. The corridor leads visitors through a path steeped in history, lined with display cases showcasing antique equipment and centuries-old recipes.


The Sales Room
The Sales Room is a sensory delight, with gilded ceilings and exquisite wooden counters that feel straight out of a museum. Here, you’ll find an array of products, from fragrances and soaps to skincare and herbal remedies – all made using traditional methods.



The Green Room
This intimate space, adorned with pastel tones and lush details, feels like stepping into a secret garden. It’s a serene corner where you can explore teas, tinctures, and wellness products inspired by centuries-old monastic traditions.

The Apothecary and Museum
The Apothecary houses antique ceramic jars, original mortars, and botanical illustrations, while the museum section showcases fascinating relics, including tools and manuscripts used by the monks. It’s a tribute to the science and artistry of herbal medicine.

Famous Creations
Among the Officina’s most celebrated products are:
- Acqua della Regina: The perfume commissioned by Catherine de’ Medici, a citrusy masterpiece that continues to enchant wearers.
- Potpourri: A mix of herbs and flowers, still crafted according to a 17th-century formula.
- Rose Water: A gentle yet powerful distillation used as a natural remedy and beauty enhancer.
- Elixirs and Liqueurs: Crafted from secret recipes, these blends offer both health benefits and indulgent flavors.


Practical Information
- Location: Via della Scala, 16, Florence, Italy.
- Opening Hours: Generally open daily, but check their official website for seasonal timings.
- Entrance: The Officina is free to enter, but guided tours of its museum and historical spaces may require a reservation.
- Best Time to Visit: Weekday mornings are ideal to avoid crowds.
My Personal Reflections
Walking through the Officina felt like stepping into a different era – a serene escape where the air itself is infused with centuries of dedication to beauty and wellness. Each product carries a story, a legacy that you can hold in your hands.
Whether you’re a history buff, a beauty enthusiast, or simply someone who loves a unique travel experience, the Officina Profumo-Farmaceutica di Santa Maria Novella is an unmissable gem in Florence.
So, next time you’re wandering the streets of this Renaissance city, follow the trail of delicate scents to this timeless sanctuary. Trust me, your senses will thank you!
Until next time, keep discovering and stay bubbly! 🌟
Xoxo,
Bubbly🎈